Liquid Death × The Strategist You've Been Missing
ANNA THUNDERGUN
You're not reading a resume. You're deciding whether to let the most dangerous performance marketer you've never hired walk through your door.
I Want In — Show Me More ↓↓ SCROLL ↓
// Who Is This Person
The Person Behind
Billions in Revenue
For nearly a decade, I was the invisible architect behind campaigns
most marketers only read case studies about.
Tony Robbins. Dean Graziosi. Danette May. Charfen.
Not a consultant brought in to advise. The operator who built the system,
ran the system, and fixed the system when it caught fire —
often simultaneously.
I've managed over $4.1M in a single paid media campaign,
coordinated 10+ cross-functional departments, deployed 300+ creative assets,
and hit sub-$5 CPL at scale during a holiday window most teams
would have folded under.
Now I'm looking at Liquid Death — a brand bold enough to sell water
like a death metal album — and thinking: that's exactly my kind of room.
// What Liquid Death Actually Gets
You're Not Hiring an
Ops Manager.
You're Getting a Weapon.
CRM Mastery That Ships
Klaviyo is my native language. I've run email + SMS production workflows at scale across 10+ departments — including building sprint systems that held up under holiday-window pressure when zero margin for error was the operating condition.
Cross-Functional Fluency
I've sat at the intersection of creative, marketing, DevOps, product, and campaign teams for 15 years. I'm the person who translates between the developer and the copywriter — and keeps both moving forward without an emergency meeting.
Lifecycle That Converts
I don't just manage sends — I architect the whole customer journey. From first click to repeat buyer. From onboarding to win-back. At Time to Rise 2025, we hit 1M+ registrants with a blended CPL under $5. That's lifecycle thinking inside execution.
Web Ops That Don't Break
Updates, QA, optimization, DevOps coordination — I've owned all of it. I helped build RealDose Nutrition's digital operation from zero to $1.4M monthly revenue and 330K global customers. The Shopify ecosystem is not new territory.
// The Receipts
Not Claims.
Campaign Data.
- 1M+ registrants — single event campaign
- Sub-$5 blended CPL — holiday window
- $4.1M in paid media directed
- 300+ creative assets deployed & managed
- 10+ departments coordinated simultaneously
- 48-72hr creative refresh cycles maintained
Built the full acquisition engine from scratch. Ran multi-week flight plan under compressed timeline. Discovered that a selfie video outperformed a $50K studio shoot — and adapted the system in real time.
- 800K+ opt-ins in 30 days
- $3M+ ad spend managed
- $1M+ in upsells generated
- 45-day flight plan executed
- 10+ teams led across full campaign
Led execution across every team. The insight: raw creative beats polished. Tony riffing in his car outperformed the studio shoot. We threw out "perfect" and leaned into real — and the numbers followed.
- 557% ROI — time-constrained campaign
- 183% above stated goal
- 5-tier product ladder launched in 60 days
Joined mid-cycle, restructured the campaign architecture, and delivered. Exceeded every benchmark they set. Launched a complete product ladder from concept to live in 60 days.
- $7M → $22M revenue scaled (Danette May)
- 10K → 1M+ Facebook followers, 12 months
- $0 → $1.4M/month revenue (RealDose)
- 330K global customers built
Full funnel ownership. Paid media, email, SMS, web operations, community. Built the systems that turned audiences into customers and customers into community.
"She's the kind of person who makes you wonder how you ever launched anything without her."
— Pattern of Feedback, Across Every Team She's Ever Joined
// One Time Only — Don't Sleep On It
YOUR MOVE.
No HR maze. No black hole. Just reach out directly and let's find out if this is the fit. Two ways to make it happen:
First to reach out gets the conversation. The role won't wait.